"The Arizona Parents Guide" is based on best practices in health communication and health literacy. It uses a model that has shown effectiveness in reaching parents of all income levels and many ethnicities. It is distributed as part of the Arizona Parents Kit, which includes videos for parents and a board book for children. It is available in English and Spanish and is distributed to new parents throughout Arizona.

The guide is organized developmentally, so that parents can quickly find the information that is relevant to their child’s age, from birth to five. It covers pregnancy, birth, child development, choosing childcare, and health and safety issues. Parents are linked to websites and toll-free phone numbers where they can find more information or assistance.