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State, Federal, & International Initiatives

Americans need good information, on exercise, parenting, health care, and many other issues. We help you develop large-scale multi-media campaigns based on best practices in health communication.

Our tools include interviews, focus groups, usability testing, and surveys to design and evaluate communication programs for diverse audiences in multiple languages.

Services include:

  • Regional & State Health Education Programs
  • Medicare, Medicaid, & Commercial Health Plans
  • Parents Guides
  • Easy-to-Read Wellness Guides

    Regional & State Health Education Programs

    We work with you to develop print and web materials and dissemination strategies for health education campaigns. We also evaluate such campaigns.
    Healthy Steps in Silicon Valley
    California Parents Kit Evaluation
    Biomonitoring Communications

    Medicare, Medicaid, & Commercial Health Plans

    We develop easy-to-read information on the complex Medicaid and Medicare systems. We have also developed a series of general guides to managed care. To develop these guides, we work closely with government agencies, health plans, their members, and many consumer assistance groups.
    Medi-Cal Access Project
    California’s HMO Guide for Seniors
    Office of the Patient Advocate Website Project

    Parents Guides

    HRA worked with First 5 California and hundreds of parents and professionals to develop guides for new parents in English, Spanish, Chinese, Korean, and Vietnamese. We partnered with Arizona, Pennsylvania, Alabama, and Kentucky to customize similar guides for these states.
    Arizona Parents Guide
    Every Step Counts Parents Guide (Pennsylvania)

    Easy-to-Read Wellness Guides

    HRA worked with thousands of consumers to find out what health and wellness meant to them and how they wanted to receive information. We developed a guide model that has been replicated internationally. Our guides:
    • Focus on useful information and practical tips for action.
    • Focus on the importance of family and community support and resources.
    • Use language that is simple and direct, at an 8th grade or lower reading level.
    • Use engaging, respectful pictures that convey important/practical information or action tips.
    Advancing Whyalla (Austrailia)
    Dialog Gesundheit ("Dialog Health") Switzerland